Privacy Policy

Last updated: November 2025

1. Introduction

JUUWU LTD ("we", "us", "our") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our website and purchase our products.

We are the data controller responsible for your personal data. Our registered office is at 94 Swiss Drive, Bristol, BS3 2RW, England.

2. Legal Basis for Processing

We process your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. We only process your data when we have a legal basis to do so:

Contract: Processing is necessary to fulfill our contract with you (e.g., processing and delivering your order)
Legal obligation: Processing is necessary to comply with legal requirements (e.g., tax and accounting records)
Legitimate interests: Processing is necessary for our legitimate business interests (e.g., fraud prevention, improving our services)
Consent: You have given clear consent for us to process your data for a specific purpose (e.g., marketing emails)

3. Information We Collect

3.1 Information You Provide to Us

When you place an order or contact us, we collect:

Name and contact details (email address, phone number, delivery address)
Billing address and payment information
Order history and purchase details
Correspondence and communications with us
Account credentials if you create an account

3.2 Information We Collect Automatically

When you visit our website, we may automatically collect:

IP address and geographic location
Browser type and version
Device information
Pages visited and time spent on our website
Referral source
Cookies and similar technologies (see our Cookie Policy)

4. How We Use Your Information

We use your personal data for the following purposes:

4.1 Order Processing and Fulfillment

Processing and delivering your orders
Communicating with you about your order
Processing payments and preventing fraud
Handling returns and refunds

4.2 Customer Service

Responding to your inquiries and requests
Providing customer support
Resolving disputes and complaints

4.3 Legal and Compliance

Complying with legal obligations (e.g., tax, accounting)
Enforcing our terms and conditions
Protecting our legal rights and interests

4.4 Business Operations

Improving our website and services
Analyzing customer behavior and preferences
Preventing fraud and ensuring security

4.5 Marketing (with consent)

Sending promotional emails about new products and offers
Personalizing your shopping experience

You can opt out of marketing communications at any time by clicking the unsubscribe link in our emails or contacting us.

5. How We Share Your Information

We do not sell your personal data to third parties. We may share your information with:

5.1 Service Providers

We work with trusted third-party service providers who process data on our behalf:

Payment processors: To process your payments securely
Delivery companies: To deliver your orders
Email service providers: To send order confirmations and communications
Website hosting providers: To host our website
Analytics providers: To understand website usage

These service providers are contractually obligated to protect your data and use it only for the purposes we specify.

5.2 Legal Requirements

We may disclose your information if required by law, court order, or government regulation, or to protect our rights, property, or safety.

5.3 Business Transfers

If our business is sold or merged with another company, your personal data may be transferred to the new owners.

6. International Transfers

Your personal data is primarily stored and processed within the United Kingdom. If we transfer data outside the UK, we ensure appropriate safeguards are in place, such as:

Standard contractual clauses approved by the UK authorities
Adequacy decisions confirming the destination country has adequate data protection
Binding corporate rules for transfers within multinational organizations

7. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, destruction, or alteration. These measures include:

Secure Socket Layer (SSL) encryption for data transmission
Secure servers and databases with restricted access
Regular security assessments and updates
Staff training on data protection

While we take reasonable steps to protect your data, no method of transmission or storage is 100% secure. We cannot guarantee absolute security.

8. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected:

Order and transaction data: 7 years (to comply with tax and accounting requirements)
Marketing data: Until you withdraw consent or we determine it is no longer relevant
Website analytics: Typically 26 months
Correspondence: As long as necessary to resolve your inquiry

9. Your Rights

Under UK GDPR and Data Protection Act 2018, you have the following rights:

9.1 Right of Access

You can request a copy of the personal data we hold about you.

9.2 Right to Rectification

You can ask us to correct inaccurate or incomplete personal data.

9.3 Right to Erasure ("Right to be Forgotten")

You can request deletion of your personal data in certain circumstances, such as when it is no longer necessary or you withdraw consent.

9.4 Right to Restriction of Processing

You can ask us to restrict processing of your personal data in certain situations.

9.5 Right to Data Portability

You can request to receive your personal data in a structured, commonly used format or ask us to transfer it to another controller.

9.6 Right to Object

You can object to processing based on legitimate interests or for direct marketing purposes.

9.7 Rights Related to Automated Decision-Making

You have the right not to be subject to decisions based solely on automated processing that significantly affect you.

Exercising Your Rights

To exercise any of these rights, please contact us at info@juuwu.com. We will respond to your request within one month. We may need to verify your identity before processing your request.

10. Cookies

Our website uses cookies and similar technologies to enhance your browsing experience, analyze website traffic, and personalize content. For detailed information about the cookies we use and how to manage them, please see our Cookie Policy.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these websites. We encourage you to read the privacy policies of any third-party sites you visit.

12. Children's Privacy

Our website and services are not intended for children under 16 years of age. We do not knowingly collect personal data from children under 16. If you believe we have collected data from a child, please contact us immediately.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our website with a new "Last updated" date. Your continued use of our website after changes are posted constitutes acceptance of the updated policy.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email:info@juuwu.com

Address:JUUWU LTD, 94 Swiss Drive, Bristol, BS3 2RW, England

15. Complaints

If you believe we have not handled your personal data properly, you have the right to lodge a complaint with the supervisory authority:

Information Commissioner's Office (ICO)
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Website:ico.org.uk
Helpline:0303 123 1113